- Whoa, Nellie! Will It Be Linear By A Nose?
Planning & Buying Insider, Joe Mandese - Monday, March 16, 2026
Trade reporters typically cover Nielsen ratings like a horse race, but that ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share
Television News Daily, Wayne Friedman - Tuesday, February 24, 2026
Last year, YouTube had a 10.8% share, while Disney was at ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...
- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- Super Bowl LX: Viewing Flat, Wagering Way Up
TV Watch, Wayne Friedman - Thursday, February 12, 2026
Sports betting was up 27% vs. a year ago for the b ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- NFL Drives Another Monthly Streaming Record
Television News Daily, Wayne Friedman - Tuesday, January 20, 2026
For all streaming including Netflix NFL games, Christmas Day earned 55.1 billi ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Friday, December 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- A Brief History Of Broadcast Time (Spent)
TV Watch, Joe Mandese - Tuesday, December 16, 2025
It has been a little over four years since Nielsen rebooted t ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Desiring Dominant TV, Streaming: Who Really Gains With WBD?
TV Watch, Wayne Friedman - Monday, December 1, 2025
Paramount's viewing share would jump to an average 14.2% by adding a ...
- College Football Viewing, Ad Sales Also Growing
Television News Daily, Wayne Friedman - Friday, November 21, 2025
Along with the NFL, college football TV viewing has also made slig ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Despite October NFL Gains, Broadcast Share Continues To Erode
Television News Daily, Wayne Friedman - Tuesday, November 18, 2025
While broadcast looks to make big gains overall, sports programming viewing dropp ...
- New Season Delivers Slight Increase In Viewing, Ad Spend
Television News Daily, Wayne Friedman - Friday, November 14, 2025
Fox and NBC led the group with $738.9 million and $712.8 milli ...
- Nielsen Names Naylor First Chief Client Officer
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
After a career spent using Nielsen data to pitch clients on beha ...
- Streaming Discontent: Content Discovery, Fragmentation
Television News Daily, Wayne Friedman - Wednesday, November 5, 2025
Fully one-third of all streaming consumers say disparate and confusing content issu ...