Tag results for "paid media"
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?Microsoft President Brad Smith may have just created a deeper chasm betwe ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad CreativePower Digital recently introduced a platform designed with support from Meta a ...
- Google AdSense Ad Intents Format Launches For Automated AdsThe Ad Intents format provides a new option for publishers for Au ...
- Microsoft Pursues Automated CPC BiddingAs Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Perplexity Working On AI Ad Model Based On 2 PrinciplesAI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Search Generative Experience As A Complete Alternative To SearchSome say generative AI will never replace traditional search engines, but t ...
- YouTube TV To Be Biggest Pay TV Provider In 2026, Reach Profitability In 2024: AnalystYouTube TV "still presents a great value to those still watching line ...
- Microsoft Windows Puts Pop-Up Ads Into Google ChromeMicrosoft is reportedly once again using pop-up ads in Google's browser ...
- Mediassociates Lands Big Account, Tall One TooThe Sandy Hook, CT-based media shop has been named the planning, buyi ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy SandboxCriteo plans to publish a final report by June 15 to t ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming PeriodStreaming TV and video platforms have slowed national TV ad spend ...
- Google Increases Revenue For Publishers, Support For YouTube CreatorsGoogle is giving greater focus and consideration to publishers and partners bas ...
- Apple CEO Asks 'Where's Usher?' In Super Bowl Halftime TeaserApple teased this year's Super Bowl halftime show, promoting R&B singer a ...
- Google Bard Becomes Gemini With Paid, Free ServicesGoogle on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Built For The Media-Buying ExecutiveI began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Media Buying Firm Polaris Debuts, Updates Playbook For Democratic CampaignsCEO Tom Pino contends it is crucial to modernize media strategies a ...
- Trick Question: When Is The Worst Media Buy Actually The Best?Answer: When it reaches planners and buyers like you. What's that y ...
- Spotify Opens Platform To Cannabis AdsCresco Labs, which operates Sunnyside dispensaries, says it's the first cannabis compa ...
- Steve Minichini Launches MediaRated, Will Incubate Female StartupsThe former Targetcast/Assembly innovations exec says the shop will focus on pa ...
- Nexstar, Sinclair, Fox Could Be Most Impacted By Cord-Cutting, Affiliate Fee Declines: AnalystMajor local TV station groups could be hardest hit by legacy p ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving IssuesPremium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions RiseAmid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- TikTok Provides Ad Partners With Post-Purchase Survey DataTikTok's new partnerships with post-purchase survey providers KnoCommerce and Fairing will gi ...
- NP Digital: 82% Of Marketers To Explore Previously Unused Paid TacticsYouTube Shorts and Instagram Reels in paid campaigns, AI for copy ...
- Amazon Ads Won't Let Bad Media Placement Upend 'Work'Amazon Ads offers alternative premium media placements across integrated platforms. It doesn ...
- Organic Search Drove 36% Of Overall Website Traffic For 6 Key IndustriesMarketers are tasked with staying on top of a growing number ...
