- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- Google Advances Autonomous Agent Transactions
Performance Marketing Insider, Laurie Sullivan - Thursday, October 30, 2025
A real-time streaming architecture is being developed as the next step f ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- OpenAI Restructures, Microsoft Takes For-Profit Stake
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Microsoft will hold a 27% stake in OpenAI Group PBC, which wi ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- OpenAI's Work With The Julliard School Has A Catch
Performance Marketing Insider, Laurie Sullivan - Monday, October 27, 2025
Advertisers gain a new avenue to cost savings for audio in vid ...
- Amazon AI Shopping Tool Tells Consumers What To Buy
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon is rolling out an AI-powered tool that will recommend specific product ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Google's 25 Years Of Answering Questions In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, October 23, 2025
The best ads are answers to questions consumers have about products a ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- Ads Send Positive Vibes When Consumers Can See Themselves In Them
Performance Marketing Insider, Laurie Sullivan - Monday, October 20, 2025
When people feel genuinely recognized on the screen - and thus ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Taboola Builds On Publishing Partnerships To Deliver Inventory To Performance Advertisers
Publishers Daily, Ray Schultz - Thursday, October 16, 2025
The company aexpects to pay over $1.5 billion to publishers and OE ...
- Apple's Newly Appointed AI Search Lead Leaves For Meta
MediaDailyNews, Laurie Sullivan - Thursday, October 16, 2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like sear ...
- Walmart CEO: Agentic Shopping Will Replace Search Bars
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 14, 2025
The partnership with OpenAI allows Walmart customers to purchase products through agent ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- Perplexity Stops Accepting New Advertisers
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising We ...
- OpenAI, Broadcom Form Partnership To Scale AI Infrastructure
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
OpenAI and Broadcom have formed a partnership to develop and use ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- Adobe Forecast: $253B U.S. Holiday Spend
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
Cyber Week is expected to drive 17.2% of overall spend and tot ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- MMA's Brand As Performance Framework Should Give Marketers Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, October 2, 2025
The Brand as Performance framework gives marketers a tool to "stop defendi ...