- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Publicis' CJ Selects Pierini As CEO
People on the Move, Fern Siegel - Wednesday, February 14, 2024
CJ, formerly Commission Junction, specializes in affiliate marketing technology. ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Walmart Reportedly In Talks To Buy Vizio For $2B
Television News Daily, Wayne Friedman - Wednesday, February 14, 2024
Walmart is in talks to buy Vizio Holdings for $2 billion, accordi ...
- YouTube High-Profile Moments In Ad Formats Lift Brand Visibility
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
YouTube First Position Moments help brands ensure that a moment is t ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Caveats Flood Paid Search, Retail Media Investments
Search & Performance Insider, Laurie Sullivan - Wednesday, February 7, 2024
Analytics and reporting limitations in retail media were cited as the prima ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Email Gear: New Tool Is Designed To Help Brands Measure Performance
Email Insider, Ray Schultz - Tuesday, January 30, 2024
The stand-alone offering will soon be available to Sinch Mailgun and Amaz ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good Enough
MediaDailyNews, Laurie Sullivan - Monday, January 29, 2024
It's been a difficult transition away from Google Chrome browser cookies f ...
- Madison Avenue's 'Avengers' Assemble: How Chelsea Digital Is Keeping The Ad World Safe For AI
Media 3.0, Laurie Sullivan - Monday, January 29, 2024
Chelsea Digital founder Mike Grehan has formed a consulting group to he ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Search & Performance Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Client Of The Year: E.L.F. Beauty
Agency of the Year, Sarah Mahoney - Tuesday, January 23, 2024
E.L.F. Beauty keeps turning unexpected media moves into spectacular growth. It w ...
- Google Rolls Out Conversational AI In Search Ads
MediaDailyNews, Laurie Sullivan - Tuesday, January 23, 2024
The experience generates ad content -- the first integration of Gemini ...
- Predictions For Future Google Performance And Monetization Strategies
Search & Performance Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Aftermath Of Google Ads Sales Layoffs Have Major Impact On Agencies, Brands
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google seems to be less invested in client performance and instead focus ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Search & Performance Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Why GroupM Wants You To Get Your Head Into - Not Out Of - The Cloud
Planning & Buying Insider, Joe Mandese - Tuesday, January 9, 2024
GroupM performance media shop Nexus this morning announced a "maturity framework" ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Marketers Concerned With Losing Ability To Measure Campaigns
Search & Performance Insider, Laurie Sullivan - Monday, January 8, 2024
With the deprecation of cookies, marketers are most fearful of losing t ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, January 4, 2024
IAS has released a new metric dubbed "quality attention," which integrates med ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- Rapp Taps Deshpande For Global Marketing Sciences Role
People on the Move, Steve McClellan - Tuesday, December 19, 2023
Omnicom agency Rapp has hired Amit Deshpande as Global Chief Marketing Scienc ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...
- The Trade Desk: Reject Chrome Privacy Sandbox, Adopt Other Identifiers
MediaDailyNews, Karlene Lukovitz - Wednesday, December 13, 2023
The DSP's product VP warns that the 'hypercomplicated' privacy system is like ...