- Email Toolbelt: New Ways To Drive Delivery And Response
Email Insider, Ray Schultz - Thursday, October 31, 2024
Video and new delivery features are among the enhancements announced by Lit ...
- Minute Media Teams Up With The Trade Desk For 'Sports Illustrated' Project
Publishers Daily, Ray Schultz - Monday, October 28, 2024
The integration will allow "Sports Illustrated" subscribers to easily log in a ...
- Do Or Die For Email Developers: They Need Broader Skill Sets, Exec Says
Email Insider, Ray Schultz - Friday, October 25, 2024
Litmus Director of Brand and Content Marketing Jaina Mistry explains why ema ...
- The Doctor In The Inbox: How Small Healthcare Practices Can Use Email
Email Insider, Ray Schultz - Wednesday, October 23, 2024
An enhanced email tool from Weave is designed for small and medium-siz ...
- CRM Concierge: Why Hotels Need A Solid Personalization Platform
Email Insider, Ray Schultz - Tuesday, October 22, 2024
Hotels have to be able to identify guests and manage communications ...
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Google unveiled the biggest change to its Shopping platform with the introducti ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Adobe, Movable Ink Team Up, Looking To Drive Personalization With Every Send
Email Insider, Ray Schultz - Tuesday, October 1, 2024
Movable Ink is adding Adobe Journey Optimizer to its Da Vinci portfoli ...
- B2B Gets AI: Marketers Want To Use It For Personalization
Email Insider, Ray Schultz - Friday, September 6, 2024
Almost half of B2B brands personalize their email marketing, ON24 reports. ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- Amplified App: Listrak Expands Its Shopify Connection
Email Insider, Ray Schultz - Monday, August 19, 2024
The arrangement facilitates automation and personalization in email and other channels. ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Google, Meta Reportedly Struck Secret Ad Deal To Target Teens
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Google and Meta reportedly had a secret deal to target Instagram a ...
- Taboola Unveils AI Tool For Audience Development
Publishers Daily, Ray Schultz - Wednesday, July 24, 2024
The new product combines AI-powered personalization capabilities, the company says. ...
- Channel Meshing: Moving From Paid To Owned Media
Email Insider, Ray Schultz - Monday, July 22, 2024
The new capabilities, which allow marketers to integrate advertising actions with ema ...
- YouTube Music Focusing On Voice Controls To Search For Sound
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
YouTube Music is the first app to offer the ability for i ...
- Email Flash: Using AI To Reach The Individual Buyer
Email Insider, Ray Schultz - Monday, July 15, 2024
Klaviyo offers a new form of A/B testing and other features ...
- Taming Data: Marketers Are Making Best Practices Work
Email Insider, Ray Schultz - Thursday, July 11, 2024
Most marketers are now relying on first- or zero-party data, Ascend2 report ...
- Braving Personalization: Most Marketers Increase Budgets While Facing Hurdles
Email Insider, Ray Schultz - Wednesday, July 10, 2024
Most businesses say their personalization programs are inadequate, Optimizely reports. ...
- How Macy's Is Expanding Personalization
Retail Insider, Sarah Mahoney - Wednesday, July 3, 2024
Working with Deloitte Digital, the retailer has expanded its tailored efforts in ...
- Amazon Hires Founders From Enterprise AI Startup To Support 'AGI' Team
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Amazon is ramping up its efforts in artificial "general" intelligence, which attemp ...
- Reddit: Search Failing Gen Z As They Turn To Social Media
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
As Gen Z came of age in social media, algorithms trained t ...
- Fanning Personalization: How AI Is Changing Marketing
Email Insider, Ray Schultz - Tuesday, June 18, 2024
AI will turn personalization from reactive to predictive, Twilio reports. ...
- Personal IQ: New AI Tools Curate Content For Each Customer
Email Insider, Ray Schultz - Friday, June 14, 2024
Movable Ink is adding three new features to its Da Vinci personalizati ...
- Apple Unveils Groundbreaking Privacy, Integrates ChatGPT Across Devices
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
On Monday at its developer conference, Apple explained how it will personali ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- B2B Drift: SaaS Marketers Say It Is Harder To Reach Customers
Email Insider, Ray Schultz - Friday, May 17, 2024
Despite the increasing challenge of reaching customers, most B2B SaaS marketers belie ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- B2B Pride: Brands Sure Of Their Data Strategy Spend More And Make More
Email Insider, Ray Schultz - Thursday, May 9, 2024
Confident brands are more likely to expect revenue increases this year, Anteri ...