- Taboola Builds On Publishing Partnerships To Deliver Inventory To Performance Advertisers
Publishers Daily, Ray Schultz - Thursday, October 16, 2025
The company aexpects to pay over $1.5 billion to publishers and OE ...
- Campaign Hot Spot: New Platform Combines Email Marketing, Programmatic
Email Insider, Ray Schultz - Thursday, October 16, 2025
StackAdapt is expanding its integrations with HubSpot, Braze and CallRail. ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- Unlocking The 60% Solution For Cost-Conscious Advertisers
MAD, Mattia Fosci - Monday, October 13, 2025
By prioritizing advertising on quality sites, abandoning inefficient ID-matching processes and usi ...
- An Industry Push For Ad Auction Transparency Standards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 8, 2025
OMD Worldwide execs approached the Media Rating Council nearly two years a ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Programmatic Runs With Wall Street: S&P 500 Gains Performance Parity With Ad Market
Publishing Insider, Ray Schultz - Thursday, September 18, 2025
This is a first, and it is both good and bad f ...
- Fleeing The Walled Garden: How AI Can Help Publishers Sell Programmatic Advertising
Publishing Insider, Ray Schultz - Tuesday, September 16, 2025
PubMatic offers a new platform called PubMatic for Publishers. ...
- Amazon Enabling Programmatic Buys Of SiriusXM Audio Inventory Via Its DSP
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2025
The portfolio reaches 160 million monthly subscribers - including Pandora and SoundClo ...
- Dentsu Teams With Index Exchange, Chalice AI For 'NextGen' Programmatic
MAD, Steve McClellan - Thursday, September 11, 2025
Under the new arrangement, Index Exchange becomes Dentsu's primary SSP partner acro ...
- Spark Foundry, Exverus Media, Covered California, Canvas Worldwide, KSM Media Lead Insights at our Data & Programmatic Insider Summit
Brand Insider, Barbie Romero - Tuesday, September 9, 2025
At our Data & Programmatic Summit in Lake Tahoe, leaders from Spa ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Podcasting Firm Unveils A Multilingual Programmatic Marketplace
Publishers Daily, Ray Schultz - Tuesday, August 5, 2025
Ozen.fm says it will focus on multicultural and multilingual content via numero ...
- Acast And Magnite Form Programmatic Podcast Deal
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the fir ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- Stagwell Firm Offers Programmatic Tool To Protect Brand Safety
Publishers Daily, Ray Schultz - Tuesday, July 22, 2025
Assembly is rolling out its Assembly Control product throughout July. ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Sojern And PubMatic Partner To Drive Targeted Programmatic Advertising
Publishers Daily, Ray Schultz - Tuesday, July 8, 2025
The partnership combines Sojern's travel data and multi-ID audiences with PubMatic's invent ...
- Programmatic Tool Protects Brands From Safety, Suitability Risks, Firm Says
Publishers Daily, Ray Schultz - Saturday, July 5, 2025
Assembly Control is designed to ensure more responsible programmatic buying. ...
- Google's New Type Of Ad Auction, Reason Clean Fusion Power Is Needed
Performance Marketing Insider, Laurie Sullivan - Monday, June 30, 2025
A paper published by Google Research and the University of Chicago outlin ...
- Criteo Debuts Programmatic Bidding For Retail Media
Publishers Daily, Ray Schultz - Thursday, June 19, 2025
Global ecommerce platform Criteo has launched technology for bringing programmatic buying ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Dentsu, Criteo Team To Power Commerce Media Performance
MAD, Fern Siegel - Monday, June 16, 2025
The companies are consolidating retail audience data within Dentsu Connect. ...