- Hurling PR Pitches: It's Getting Harder To Land Stories Due To Layoffs
Publishing Insider, Ray Schultz - Wednesday, April 17, 2024
But response metrics are improving, perhaps because PR pros are sending fewe ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Kate's Transparent Bravery Is Lesson For The Firm
Mad Blog, Barbara Lippert - Monday, March 25, 2024
The video of Kate showed an incredibly strong woman dealing with t ...
- WPP Merging Global PR Networks, Hill & Knowlton And BCW
MAD, Steve McClellan - Thursday, January 25, 2024
The merged entity, called Burson, will have more than 6,000 employees ...
- Conservatives Perceived As Having Most Negative Media Representation
Marketing Politics Weekly, Joe Mandese - Thursday, January 25, 2024
Not surprisingly, Americans perceive Liberals as being depicted more positively and garneri ...
- BLS Reports 2023 Job Growth In Ad, PR And Related Services
MAD, Steve McClellan - Monday, January 8, 2024
According to the U.S. Bureau of Labor Statistics the sector added mo ...
- TV Ads Are For Chumps
Mad Blog, Barbara Lippert - Tuesday, January 2, 2024
That's what Republican Presidential candidate Vivek Ramaswamy said, pulling an ad th ...
- AI Canon: Firm Issues AI Guidelines For PR Flacks And Reporters
Publishing Insider, Ray Schultz - Tuesday, December 12, 2023
Muck Rack calls for transparency and ethical practices in its AI styleb ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- PR Flacks Are Looking For Mentions in Podcasts
Publishers Daily, Ray Schultz - Monday, October 23, 2023
There was an increase in the number of pitches, although the respon ...
- Synthetic Media Planning
Media 3.0, Joe Mandese - Tuesday, October 17, 2023
Twenty-four hours after publishing a column about an "arms race" between whi ...
- FCB Taps WPP's Cromer For New Global Comms Role
MAD, Steve McClellan - Tuesday, October 3, 2023
Martina Suess Cromer starts today as FCB's Global Chief Communications Officer. S ...
- 'The Guardian' U.S. Hires Matt Mittenthal, Buzzfeed And Political Vet, to lead Communications
Publishers Daily, Ray Schultz - Tuesday, September 26, 2023
Mittenthal calls the non-paywalled Guardian a "unicorn in U.S. media." ...
- 'Post and Courier' Signs With EZ Newswire In Revenue, Targeting Move
Publishers Daily, Ray Schultz - Sunday, August 27, 2023
South Carolina's oldest newspaper will benefit from revenue share tied to pre ...
- New AI Tool Can Determine If Press Releases Are Newsworthy, Firm Claims
Publishers Daily, Ray Schultz - Wednesday, August 16, 2023
Zen Media says free offering can help brands reach the right audie ...
- The 100 Companies, A Network Featuring 100-Word Stories, Is Up For Sale
Publishers Daily, Ray Schultz - Sunday, August 13, 2023
The 10-year-old firm delivers 2.3 million email newsletters per month ...
- Trend Watch: What PR Pitch Responses Tell Us About Journalistic Interests
Publishers Daily, Ray Schultz - Thursday, August 10, 2023
The more popular the topic, the less likely it is to dri ...
- North Sixth Group Acquires KRMA, Will Merge Units
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2023
One key element of the acquisition is the integration of KRMA's ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: Study
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
A poll finds that many U.K. marketers and PR people feel stresse ...
- PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases
Mediapsssst, Richard Whitman - Friday, July 28, 2023
Without all the jargony jibber jabber and ridiculous irrelevant hyperbole that y ...
- Journalists Are Opening PR Pitches, But It Takes Longer For Stories To Appear
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
Almost a third of the pitches that went out were opened ...
- PR Salaries At Brands Tend To Be Higher Than At Agencies
Research Intelligencer, Robert Williams - Tuesday, July 25, 2023
Brands are more likely to have a smaller group of people handli ...
- PR Pros Twice As Likely As Journalists To Earn Six Figures: Study
Publishers Daily, Ray Schultz - Thursday, July 20, 2023
Brands pay more to PR people than agencies, Muck Rack reports. ...
- Most PR Pros Are Now Using AI Tools: Study
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
Half say they are satisfied, up from just over a third ...
- Newswire Offers AI Writing Assistant For PR Pros
Publishers Daily, Ray Schultz - Tuesday, July 18, 2023
Users can answer a short questionnaire and generate a press release. ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
The writing and recommendation engines are the first tools in the sui ...
- Thought Leadership Produces High ROI, Business Leaders Say
Publishers Daily, Ray Schultz - Wednesday, July 12, 2023
They also consume thought leadership to improve their problem solving, Bospar repo ...
- PR 101: Making The Reporter's Job Easy
Publishers Daily, Ray Schultz - Friday, July 7, 2023
More newsroom jobs have been cut to date this year than ...
- PR Platform Cision Issues AI Code Of Ethics
Publishers Daily, Ray Schultz - Sunday, June 25, 2023
The standards call for transparency and commitment to maintaining human oversight. ...
- PR Pros Offered A Story Search Tool By Onclusive, Working With AP
Publishers Daily, Ray Schultz - Thursday, June 15, 2023
The capability was previously only available to journalists. ...