- Code And Theory Leads ETS Global Rebranding Project
MAD, Steve McClellan - Friday, April 19, 2024
While some have criticized its approach, the 75-year-old company is doubling do ...
- Behind the Manischewitz Rebranding
CPG Insider, Erik Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Search & Performance Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- Hanson Dodge Leads Potawatomi Ventures Rebranding
Out to Launch, Steve McClellan - Friday, March 15, 2024
Milwaukee-based Hanson Dodge has done B2B rebranding effort for the Potawatomi Busine ...
- Thompson Reuters Unveils First Brand Makeover In 16 Years
MAD, Steve McClellan - Tuesday, March 12, 2024
With help from Stagwell agency Code and Theory, the company's visual identit ...
- Agency Merger Rebrands As Involved Media USA, Expands Global Capabilities
MAD, Fern Siegel - Wednesday, February 21, 2024
The principals say the alliance offers a boutique agency experience with mo ...
- Stagwell Agency Team Launches New Brand Identity
MAD, Steve McClellan - Tuesday, February 20, 2024
The rebranding includes a shortening of the New York and Fort Lauderdale-locat ...
- Toledo Museum of Art Revamps Logo To Reflect Brand's Mission
Out to Launch, Fern Siegel - Monday, February 19, 2024
The new dynamic design symbolizes the transformative nature of change. ...
- Google Bard Becomes Gemini With Paid, Free Services
MediaDailyNews, Laurie Sullivan - Thursday, February 8, 2024
Google on Thursday moved into the "Gemini Era," rebranding its Bard technolo ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- OpenX Rebrand Gives New Meaning To 'TV+,' Simulmedia Says It Violates Trademark
MediaDailyNews, Joe Mandese - Wednesday, November 22, 2023
"I'm totally surprised, because when you're going to rename your platform y ...
- Microsoft To Make Its Own AI Chips, Rebrands Bing Chat
MediaDailyNews, Laurie Sullivan - Wednesday, November 15, 2023
Microsoft unveiled its first AI chip and cloud-computing processor to gain great ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Ronzoni Debuts Visual Refresh, Vintage Brand Gets Modern Look
MAD, Fern Siegel - Tuesday, November 7, 2023
The rebrand respects Ronzoni's 108-year heritage while evolving with the times, ...
- Code And Theory Rebrands Real Estate Giant Trammell Crow
MAD, Steve McClellan - Wednesday, October 11, 2023
The rebranding effort comes as the CBRE subsidiary accelerates its global expansi ...
- Patreon Reinvents Itself With New Look, Mobile App, Creator Features
MediaDailyNews, Colin Kirkland - Wednesday, October 4, 2023
"We're no longer a membership company - we're a creator fandom company ...
- Can NYSC Make A Comeback?
Marketing Daily, Sarah Mahoney - Friday, September 22, 2023
With a merger, new leadership and post-pandemic pep, the chain has b ...
- New York Botanical Garden Refreshes Brand
MAD, Fern Siegel - Thursday, September 14, 2023
From brand strategy to a new logo, the revamp will showcase wh ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?
TV Watch, Wayne Friedman - Wednesday, August 30, 2023
Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- X Offers $250 Ad Credits To SMBs That Invest In Its Platform
MediaDailyNews, Colin Kirkland - Wednesday, August 23, 2023
X is offering a "one-time ad credit of $250 USD" to eve ...
- Betting The NFL Season: Even Stronger Sports Gambling TV Ad Spend?
Television News Daily, Wayne Friedman - Friday, August 18, 2023
Sports gambling marketing is poised for more sharp gains as a growi ...
- Michaels Rebrands On The Joy Of Saying 'I Did It'
Marketing Daily, Sarah Mahoney - Wednesday, August 16, 2023
The retailer is repositioning itself as the source of creative inspiration, celebrati ...
- X CEO Yaccarino Backs Rebrand, New Features, 'Client Council' Return
Digital News Daily, Colin Kirkland - Thursday, August 10, 2023
X CEO Linda Yaccarino explained why the platform was rebranded, how t ...
- Forget Streaming 'Churn' - Worry About Subscriber Burn
TV Watch, Wayne Friedman - Wednesday, August 9, 2023
Some established streamers are seeing quarterly or monthly declines. AMC recently sa ...
- X Renames TweetDeck, Makes It A Subscriber-Only Feature
Digital News Daily, Colin Kirkland - Thursday, August 3, 2023
X, formerly Twitter, has renamed its tweet management and scheduling interface TweetDe ...
- Apple: Now There's An X App For That
Digital News Daily, Colin Kirkland - Monday, July 31, 2023
Apple has now accepted the new name of "X" on its A ...
- Tennent's Lager Debuts New Look, Campaign
MAD, Fern Siegel - Friday, July 28, 2023
The last visual makeover was 2018. It's also the first work produc ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...
- Twitter Rebrands To 'X,' Begins Transformation To 'Everything App'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 24, 2023
Twitter has officially rebranded to "X" after owner Elon Musk changed i ...