- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
Media 3.0, Joe Mandese - Wednesday, March 4, 2026
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There we ...
- Butter, Books And Boycotts: Why Your Media Plan Might Be Sitting On A Powder Keg
Research Intelligencer, Robert Williams - Tuesday, March 3, 2026
More than a third of U.S. adults say they have boycotted ...
- COMvergence: 2025 Marcom M&A Volume Grew Slightly
MAD, Steve McClellan - Thursday, February 26, 2026
Last year of course, one deal towered in significance above all othe ...
- Chevrolet Sponsors Pinterest Parenting Trend Report
Marketing Daily, Tanya Gazdik - Wednesday, February 25, 2026
"Chevrolet" holds the top spot among brand terms in growing automotive tren ...
- Premium Streamers' Growth Slowed To 7% In 2025
Television News Daily, Wayne Friedman - Wednesday, February 25, 2026
There were roughly 280 million U.S. premium streaming subscribers at the e ...
- EV Owners Report Being Happier Than Ever
Drive Time, Tanya Gazdik - Monday, February 23, 2026
The Tesla Model 3 ranks the highest overall followed by the Tes ...
- Newsletter Flybys: A Majority Of Subscribers Don't Read Them
Publishing Insider, Ray Schultz - Sunday, February 22, 2026
Only 6% of Americans often get news from email newsletters, Pew Resear ...
- WPP Media Report Frames 'Future Of Advertising Intelligence'
MAD, Steve McClellan - Thursday, February 19, 2026
Almost a year in the making, the report provides an "intelligence framewor ...
- Chatbot Reviews Are Biased -- And Consumers Bite
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, February 18, 2026
New UC San Diego research finds LLMs frequently alter review sentiment ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...
- Harris Poll Finds 'Opting Out' Of The Economy Has Become A Movement
Mediapsssst, Richard Whitman - Tuesday, February 17, 2026
"The cancel button is the new protest sign," according to the analysi ...
- Meta Integrates Manus AI In Ads Manager
MediaDailyNews, Colin Kirkland - Monday, February 16, 2026
Following its recent acquisition of Manus AI, Meta has begun integrating t ...
- Fresh Step, Best Friends Encourage Cat Matchmaking
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2026
Fresh Step cat litter is partnering with Best Friends Animal Society a ...
- Starved For News: People In News Deserts Largely Rely On Non-Journalistic Sources
Publishing Insider, Ray Schultz - Wednesday, February 11, 2026
But many use at least one legacy channel - local TV new ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- How Social Media Is Impacting Engagement With Sports
Mediapsssst, Richard Whitman - Monday, February 2, 2026
According to a new National Research Group study, 62% of sports fa ...
- VML Report Finds Toxic Politics, Other Strains Creating Worldwide 'Dysoptimism'
MAD, Steve McClellan - Sunday, February 1, 2026
The "dysoptimism" cultural perspective, which the agency says balances realism and hop ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- 2025 Ends Flat, December Climbs Just 0.2%
MediaDailyNews, Joe Mandese - Friday, January 30, 2026
In what was a volatile year of ups and downs, 2025 end ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Yahoo Teams With Anthropic To Build AI Search Across Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
Yahoo today launched its branded AI companion to guide users across i ...
- ICE Issues RFI For 'Ad Tech Compliant' Data
MediaDailyNews, Wendy Davis - Tuesday, January 27, 2026
The agency is "gathering information to better understand how the industry's commerci ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...