Tag results for "research"
- CDP's Under The MicroscopeMarketer interest in CDPs continues to accelerate. In the first half ...
- 'Embrace Traditionally Taboo Content': Improving Health Marketing To WomenOther best practices cited in ANA's SeeHer report: "Show women's mental heal ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: ReportThe connection between an ad's cultural and personal relevance and the likeliho ...
- Brands Must 'Get Boring,' Brace for Retail TherapyAs consumers seek to defend themselves from politics, stress and technology, stor ...
- Home Cooking Stars In Thanksgiving Price WarsKroger and Meijer pile on the price-cut meal packages, as 38% ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- The Influence Of 'News Influencers'Today's post is about research on the influence of "news influencers." Bas ...
- AI Compliance In EU Draft Code To Regulate ApplicationsThe draft code describes regulating AI applications under a risk-based framework ...
- OMG, Publicis, Dentsu Cited As 'Leaders' In Forrester Media ReportThe new "Wave" report analyzes 12 media management service providers that Forrest ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'It's not literally a lab with beakers and test tubes, but utiliz ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research ToolThe new service will safeguard the rights of publishers, Dow Jones s ...
- Streaming Consumers' Satisfaction Still High Despite Fewer OriginalsNearly 80% of streaming subscribers/respondents say "their TV time spent watching ...
- Walmart, PepsiCo Again Top Kantar's PowerRankingTarget muscles ahead, besting Kroger, Amazon and Costco. ...
- Toy Industry Stabilizes, Expects Slight GainsCircana reports flat sales in the first nine months, with sales expect ...
- Google News Exec Heading Publisher Relationships ResignsShailesh Prakash, vice president and general manager for Google News, has resigne ...
- Judge Sides With Meta In Fight Over Research ToolA federal judge has rejected Amherst University professor Ethan Zuckerman's request f ...
- Who Doesn't Love Gen AI? Parents, That's WhoA survey from Stagwell's Harris Poll found that nearly 80% of paren ...
- Stagwell: CEOs Say Election Will Impact 2025 Business StrategyThe global survey from Stagwell's NRG research unit found that CEOs outsi ...
- Porsche, Mini Tops In SatisfactionInfiniti ranks second and Jaguar ranks third in premium and Buick a ...
- Influencers Influence Prescriptions, Say Half Of Docs In StudySixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- Google Accidentally Leaks Jarvis, Shows The Agent Is RealAn advanced version of Gemini AI will power Project Jarvis, built ...
- More Than 25% Of Gen Z Don't DriveOnly 60% of 18-year-olds had a license in 2022 compared to 8 ...
- Research: Brands Can Help Gen Z Parents Teach Cultural AwarenessYoung parents are eager to teach kids about diversity but often don ...
- Consumers Look To CPG Products For Weight Management, Other Health GoalsFollowing weight management as priorities in the health benefits consumers are seeki ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5BBroadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'Ad-tech stock market darling The Trade Desk was downgraded by a N ...
- OpenAI Moves To Support Federal Agencies, Prevention Of CyberattacksThere's a contradiction of events happeneing at OpenAI. The company's AGI Readine ...
- So Here's My EndorsementThis election does not come down to a choice between two candidate ...
- It's The Stupid, Stupid"I love the poorly educated," Trump famously said after polls showed th ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
