- Fruit Vines Bites Launch Uses TV, Mobile Tour, Social
Marketing Daily, Karlene Lukovitz - Wednesday, May 21, 2014
The campaign also includes a mobile sampling tour, in partnership with C ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- Pizza Hut Teams With Blake Shelton On BBQ Pizzas
Marketing Daily, Karlene Lukovitz - Tuesday, May 13, 2014
To promote the line, select Pizza Huts in high-traffic areas of t ...
- Co-Owner Timberlake Stars In Sauza 901 Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 6, 2014
Of course, the brand's biggest marketing advantage is the ability to levera ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape para ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the S ...
- Free Socks? For Thorlos, Sampling Beats Advertising
Marketing Daily, Sarah Mahoney - Friday, April 11, 2014
"We do very little advertising," says Jeff Lawson, director of marketing f ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Mondelez, Prehype Launch Social, Sampling Platforms
Marketing Daily, Karlene Lukovitz - Tuesday, March 4, 2014
The platforms came out of the second stage of Mondelez's Mobile Futur ...
- On Instagram, Calvin Gives Undies A Selfie Twist
Marketing Daily, Sarah Mahoney - Tuesday, February 18, 2014
For all those who have been fretting that there just aren't enou ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- Edge Solves Guys' Biggest Irritations
Marketing Daily, Aaron Baar - Monday, November 4, 2013
Following up on a 2010 effort, the company relaunched its "Anti-Irritation Campaign ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- New Truvia Campaign Includes Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
The campaign asks consumers to share how and when they made t ...
- Terra Chips Partners With Indie Filmmakers
Marketing Daily, Karlene Lukovitz - Wednesday, September 25, 2013
Hain Celestial's Terra Chips has formed an unusual partnership with the make ...
- Mrs. Dash Targets Young Families
Marketing Daily, Karlene Lukovitz - Monday, August 26, 2013
No-salt seasonings brand Mrs. Dash is employing sampling at football games a ...
- Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning bran ...
- Definitive Technology Links With Legend
Marketing Daily, Aaron Baar - Tuesday, August 6, 2013
Singer/songwriter John Legend will appear in advertising and other promotional avenues promoti ...
- New Dust Cutter Lemonades Stress Authentic Origins
Marketing Daily, Karlene Lukovitz - Wednesday, July 24, 2013
Even in today's crowded, intensely competitive beverages category, the occasional new bra ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...