- DuckDuckGo Subscription Bundles Privacy Search Engine, Browser With VPN
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Advertisers may find fewer ads and popups are beneficial, giving their a ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- Persuade Me: AI's Large Language Models Become Persuasive
Search & Performance Insider, Laurie Sullivan - Thursday, April 11, 2024
Advertisers try to persuade people to buy products, healthcare providers try ...
- Gmail, Take An Email: New Voice Prompt Allows Users To Draft Messages
Email Insider, Ray Schultz - Wednesday, April 10, 2024
The AI new voice tool is part of Google's Help Me Wri ...
- Google Unveils Custom Chip To Accelerate Search And AI
Search & Performance Insider, Laurie Sullivan - Wednesday, April 10, 2024
An Arm-based chip to accelerate search and AI features, as well ...
- Google's Parent Could Make A $33B Acquisition, But Face Regulatory Hurdles
Search & Performance Insider, Laurie Sullivan - Tuesday, April 9, 2024
If Alphabet acquires HubSpot, the deal by some estimates would be wor ...
- What Hackers Do With 54B Leaked Cookies
Search & Performance Insider, Laurie Sullivan - Monday, April 8, 2024
NordVPN has found billions of ad tracking cookies leaked on the da ...
- Stanford, Meta Find Chatbots Are Ready For People - But Are We Ready For GAI?
Search & Performance Insider, Laurie Sullivan - Thursday, April 4, 2024
A study by Stanford University's Deliberative Democracy Lab and Meta suggests t ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Google To Destroy Incognito Browsing Data
Search & Performance Insider, Laurie Sullivan - Monday, April 1, 2024
Google will destroy data from millions of users' web-browsing histories as pa ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...
- Pinterest Shares Ranking Secrets As It Shifts Signals
Search & Performance Insider, Laurie Sullivan - Friday, March 29, 2024
Encouraging other companies to do the same, Pinterest released insights on h ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Judge Sides With Google And Apple In Battle Over Search Partnership
MediaDailyNews, Wendy Davis - Tuesday, March 26, 2024
"Google's dominance in the search and search advertising markets alone is insufficie ...
- Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?
Search & Performance Insider, Laurie Sullivan - Tuesday, March 26, 2024
Microsoft has been pushing to integrate generative AI into all its product ...
- Apple In Talks With Baidu, Showing Need For AI Assistance
MediaDailyNews, Laurie Sullivan - Friday, March 22, 2024
Apple is talking with Baidu execs about the use of its generati ...
- When Cheq CEO Sat Down With X's Elon Musk
Search & Performance Insider, Laurie Sullivan - Monday, March 25, 2024
It took months and a reference from Israel's Prime Minister for Ch ...
- Joint Venture Formed To Assist Brands In Entering International Markets
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
AccuraCast and Motivity have formed a joint venture to help brands rea ...
- Google Update Standardizes Ad Conversions, Simplifies Reporting
MediaDailyNews, Laurie Sullivan - Thursday, March 21, 2024
Google will roll out an update to Google Analytics 4 that standardiz ...
- How Far Will Google And Microsoft Go To Collaborate?
Search & Performance Insider, Laurie Sullivan - Thursday, March 21, 2024
If Microsoft Advertising could provide a Performance Max product with capabilities simil ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
Search & Performance Insider, Laurie Sullivan - Wednesday, March 20, 2024
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertisi ...
- Google Adds Offsite Retail Media For Search, Self-Serve Coming
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Early adopter Lowe's will launch its first offsite retail media offering ...
- Liz Reid Promoted To Head Of Google Search
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Liz Reid will become head of Search at Google and Cheenu Venkatacha ...
- Will FTC Inquiry Into Reddit AI Licensing Deals Postpone IPO?
Search & Performance Insider, Laurie Sullivan - Monday, March 18, 2024
Reddit stock is in high demand. Its IPO is set to deb ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
Search & Performance Insider, Laurie Sullivan - Friday, March 15, 2024
The biggest challenge for search is to summarize the world's information ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...