- In Defense Of SEO
Media Insider, Gord Hotchkiss - Tuesday, November 7, 2023
Did SEOs ruin the internet, as a recent post claims? Nope. Millio ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Search & Performance Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Google Ready To Fill Ads With Its Generative AI Search Experience
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
On Alphabet's Q3 2023 earnings call Tuesday, Google CEO Sundar Pichai sa ...
- How To Outperform 2.5B Blogs Published Annually
Search & Performance Insider, Laurie Sullivan - Tuesday, October 24, 2023
There are more than 600 million blogs out of 1.9 billion websit ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- Search Agencies Are Building Their Own Empire
Search & Performance Insider, Laurie Sullivan - Friday, October 20, 2023
Google AdSense on Thursday rolled out related search ads for Auto A ...
- Microsoft Bing Integrates Content Credentials For AI-Generated Images
MediaDailyNews, Laurie Sullivan - Thursday, October 19, 2023
A text-to-image tool from OpenAI now available in Microsoft Bing and BingCh ...
- Google Ranking And Indexing Become Focus Of Search Trial
Search & Performance Insider, Laurie Sullivan - Thursday, October 19, 2023
Google will generate $170.87 billion worldwide in net digital ad revenue ...
- Microsoft Bing: Verbs Matter More In AI
Search & Performance Insider, Laurie Sullivan - Tuesday, October 17, 2023
Microsoft Bing Principal Program Manager Fabrice Canel explains how AI search diffe ...
- GroupM Betas Walmart Retail Media Certification Program
MediaDailyNews, Laurie Sullivan - Thursday, October 12, 2023
The training and certification program for media buyers, partners and self-serve advertise ...
- Google Core Algorithm Update Rewards High-Quality Pages
Search & Performance Insider, Laurie Sullivan - Monday, October 9, 2023
Google began rolling out its third core algorithm update last week, b ...
- Apple Explored DuckDuckGo As A Privacy-Based Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, October 5, 2023
Unsealed court testimony in the Department of Justice's landmark antitrust case again ...
- Marketers Split On How To Price Services
Search & Performance Insider, Laurie Sullivan - Friday, October 6, 2023
Ad and marketing agencies are split on how to price paid ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
Search & Performance Insider, Laurie Sullivan - Tuesday, September 19, 2023
Google has rolled out new capabilities for its conversational chatbot built ...
- An Ex-SEO Looks Back At 25 Years of Google
Media Insider, Gord Hotchkiss - Tuesday, September 12, 2023
I had a front-row seat for the historic rise of search ...
- Why Andi May Succeed In Search Automation Where Others Failed
Search & Performance Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- BrightEdge Ushers In Next Era Of Generative AI-Driven SEO
MediaDailyNews, Laurie Sullivan - Wednesday, August 30, 2023
BrightEdge on Wednesday released its latest technology based on generative AI, whi ...
- Semrush Launches Podcast Hosting App With SEO Tools
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 23, 2023
The feature - designed and developed with podcast hosting service Disctopia ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- Google My Business Support Shifts To Brand Ambassadors
Search & Performance Insider, Laurie Sullivan - Wednesday, August 16, 2023
Some search marketers and web developers are glad to reach a li ...
- Google SGE While Browsing Added To Search Generative Experience
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Google on Tuesday released features for the Search Generative Experience, such ...
- BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
Search & Performance Insider, Laurie Sullivan - Tuesday, August 15, 2023
Jim Yu has become executive chairman, appointing the company's COO Krish Kum ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- Google TW-BERT Demonstrates Improvements On Search
Search & Performance Insider, Laurie Sullivan - Monday, August 7, 2023
A Google research paper on TW-BERT describes how a new framework improv ...
- OpenAI Releases GPTBot Web Crawler That Marketers Can Block
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
OpenAI on Monday introduced GPTBot, a web crawler designed to collect public ...
- Brave Severs Ties With Bing, Offers Own Video And Image Results
Search & Performance Insider, Laurie Sullivan - Friday, August 4, 2023
After several months in development, Brave Software, maker of the privacy-focused Bra ...