- Ready-To-Drink Cocktail Sales Still Growing In D2C, Retail Channels
Marketing Daily, Steve Ellwanger - Wednesday, May 24, 2023
High Noon (E. & J. Gallo) is the top-selling brand on alcoh ...
- Basil Hayden, Michelin Highlight Sophisticated Taste
MAD, Fern Siegel - Monday, May 15, 2023
The brands will promote the partnership by providing a co-branded pop-up experien ...
- Whiskey Producer MGP Will Acquire Ultra-Premium Brand Penelope For $105M
Marketing Daily, Steve Ellwanger - Thursday, May 11, 2023
The deal is expected to close next month. ...
- 1800 Tequila Supplies The 'Taste' Of Joy, Success
MAD, Fern Siegel - Wednesday, May 10, 2023
This is the brand's first campaign since 72andSunny was appointed its creati ...
- Ocean Spray Teams With Hershey For Sweets, Absolut For RTD Cocktails
Marketing Daily, Steve Ellwanger - Tuesday, May 9, 2023
Brand will stop selling its non-Hershey chocolate-covered Cranberry Bites as it rol ...
- Smirnoff ICE Leans Into Nostalgia, Music To Mark Birthday #24
Marketing Daily, Steve Ellwanger - Wednesday, May 3, 2023
Among those fronting the "ADV-ICE" initiative is comedian Trevor Noah, ...
- Boston Beer Posts $9M Loss While Resetting The Truly Brand
Marketing Daily - Top of the News, Steve Ellwanger - Monday, May 1, 2023
In June, Truly Vodka Seltzer -- launched last fall -- will reappe ...
- JB Smoove: White Claw Vodka Is 'Smooovest' Ever
Marketing Daily, Steve Ellwanger - Thursday, April 27, 2023
The brand is touting a first-of-its-kind filtration process that uses "immense pressu ...
- Pirate's Tale: Yo Ho Ho, Bottle Of... What's That Around My Neck?
Marketing Daily, Steve Ellwanger - Tuesday, April 25, 2023
A mythical sea monster known as the Kraken keeps pirates from sampli ...
- Woof, Gulp: Tito's Vodka Crafts 'Walktail' Merch For Dog Walkers
Marketing Daily, Steve Ellwanger - Monday, April 24, 2023
Tito's is donating 100% of its proceeds from sales of a drink-hold ...
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
Marketing Daily, Steve Ellwanger - Thursday, April 6, 2023
Mini films featuring dance and music are inspired by the "audacious ide ...
- Two Spirits Brands Team To Fight Testicular Cancer
Marketing Daily, Les Luchter - Tuesday, April 4, 2023
"Whip the Ballz," campaign is sponsored by Whipshots, the vodka-infused whipped cre ...
- Wine, Spirits Brand Constellation Leans Into Storytelling
CPG Insider, Steve Ellwanger - Friday, March 31, 2023
Constellation Brands will launch an original-series content studio in a multimillion-dollar de ...
- Brown-Forman:: Jack Daniel's RTD Beverages Are 'Consumer Recruitment' Vehicles
Marketing Daily, Steve Ellwanger - Tuesday, March 14, 2023
The company was an early entrant into the ready-to-drink space when ...
- Guinness, Jameson Dole Out Cash To Celebrate St. Patrick's Toasting
Marketing Daily, Steve Ellwanger - Tuesday, March 7, 2023
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in ...
- Tequila Don Julio Celebrates Daytime Drinking In New Creative Push
MAD, Fern Siegel - Monday, March 6, 2023
The reposado is the brand's foray in a new direction. The creati ...
- Espolon Pours On Scary Again In 'Scream VI' Movie Partnership
Marketing Daily, Steve Ellwanger - Tuesday, February 28, 2023
The collaboration with Paramount Pictures includes product integration within the movie, out-of-ho ...
- Follow The Spirits: Bacardi, Captain Morgan Run Fastest-Growing Instagram Accounts
Marketing Daily, Steve Ellwanger - Wednesday, February 22, 2023
"A 360 integrated marketing campaign is effective at growing audience sizes f ...
- Spirits Sales Outpaced Beer For First Time In 2022
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 14, 2023
Main drivers of spirits growth have been premium versions in whiskey a ...
- RTD Beverage Brand JuneShine's Super Bowl Advice: Drink, 'Earth' Responsibly
Marketing Daily, Steve Ellwanger - Wednesday, February 8, 2023
The spot is an example of a mission-driven company not taking itse ...
- Rapper/Entrepreneur Jay-Z Settles Dispute With Bacardi Over D'Usse Cognac
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, February 7, 2023
Bacardi International has acquired a majority interest in the brand following ...
- Campari America's Cabo Wabo Becomes Official Tequila Of NASCAR
Marketing Daily, Steve Ellwanger - Tuesday, January 31, 2023
Brand debuts at NASCAR with annual Busch Light Clash, followed by DAYTO ...
- Amass Brands Acquires Assets Of Bankrupt D2C Wine Platform Winc
Marketing Daily, Steve Ellwanger - Monday, January 30, 2023
Amass will add Winc's Summer Water rose, Pizzolato prosecco and Biokult organ ...
- As U.S. Growth Slows, Diageo Adds Another Super-Premium Pour To Spirits Portfolio
Marketing Daily, Steve Ellwanger - Friday, January 27, 2023
Diageo will make its debut at the Super Bowl next month wi ...
- Vita Coco Hopes Captain Morgan Rum Collab Inspires Coconut Water Consumption
Marketing Daily, Steve Ellwanger - Monday, January 16, 2023
Mixture is s a nod to coconut water's popularity as a mix ...
- Boot Deodorizer, Anybody? Martha Stewart Suggests DIY Uses For Tito's Vodka
Marketing Daily, Steve Ellwanger - Wednesday, January 4, 2023
You can observe "Dry January" but still use vodka, says the lifesty ...
- Nielsen Predicts Ready-To-Drink Cocktail Shakeout In 2023
CPG Insider, Steve Ellwanger - Friday, December 23, 2022
And wine-based RTDs will up their game next year, with "extensive innovation ...
- Handmade Patron Tequila Spotlights Its Hand-Clapping Creators
Marketing Daily, Steve Ellwanger - Monday, December 19, 2022
Spot aims to highlight Patron's handcrafted techniques and small-batch distilling methods, ...
- The Beach Boys' Mike Love Launches 'Kokomo' RTD Cocktail Line
Marketing Daily, Steve Ellwanger - Wednesday, November 30, 2022
Club Kokomo's RTD line is available for online delivery in California a ...
- Keeping Spirits Bright: Champagne, Bourbon, Tequila Top Holiday Gift Picks
Marketing Daily, Steve Ellwanger - Tuesday, November 29, 2022
In fourth place for gift giving is red wine (46.8%) followed ...