- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Scripps Sports To Air Nashville Predators Games
Around the Net In Media, Ray Schultz - Tuesday, April 7, 2026
The Nashville Predators and Scripps Sports have signed a deal to bri ...
- 'Raised' Expectations: Tequila Don Julio Toasts World Cup
MAD, Fern Siegel - Monday, April 6, 2026
The brand designed a new gold bottle and began rolling out ...
- Annual NFL Rights Expected To Hit $15 Billion Or More
Around the Net In Media, Ray Schultz - Monday, April 6, 2026
Due to its negotiating strength, the NFL is expected to achieve ...
- Jordan's Furniture Avoids Huge Giveaway
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 5, 2026
The regional furniture company created an old-school promotional stunt now engineered f ...
- The NFL: Spread The Wealth - Supply And Demand
TV Watch, Wayne Friedman - Monday, April 6, 2026
In adding a 'Thanksgiving Eve' game, the NFL seems now to ...
- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- 'Game' On: Mirimar, LeBron James Tee Off For Powerbeats Pro 2
MAD, Fern Siegel - Wednesday, April 1, 2026
The new product features a rare dual logo: the Nike Swoosh a ...
- Nike's Turnaround Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 1, 2026
The company admits progress is slow, but scores a hit with i ...
- Publicis Acquiring Sports Marketing Shop 160over90
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
Terms were not disclosed, but the 670-person agency will be integrated in ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- U.S. National Soccer Team Joins FIFA's Roblox Game
MediaDailyNews, Colin Kirkland - Monday, March 30, 2026
The U.S. Men's National Team will launch a weeklong run and Nike-sponsor ...
- NFL Launching 'Flag' Football League, Media Partners To Come
Television News Daily, Wayne Friedman - Tuesday, March 31, 2026
The push for a league comes as flag football teams will ma ...
- Reminder: Football Players DO Get Concussions
Marketing Daily, Les Luchter - Friday, March 27, 2026
"Madden NFL 2026," a football simulation game, is modified to reflect th ...
- Lexus Adds To Surfing Ambassadors
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2026
Olympic gold medalist Caroline Marks will compete on the World Surf Leag ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- GSD&M, Capital One Take March Madness 'Road Trip'
MAD, Fern Siegel - Monday, March 23, 2026
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garn ...
- Money Where Its Mouth Is: White Claw Budgets $1M To Challenge Beer Culture
Marketing Daily, Teresa Buyikian - Monday, March 23, 2026
Hard seltzer brand says it'll pay out up to $1M in rebat ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...
- Ford Steps Up To The Plate As MLB's Exclusive Automotive Partner
Marketing Daily, Tanya Gazdik - Monday, March 23, 2026
The alliance kicks off with a 30-second spot from Wieden + Kenn ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- DIRECTV Loses NFL Sunday Ticket Access As NFL Moves To Streaming Model
Around the Net In Media, Ray Schultz - Thursday, March 19, 2026
DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bar ...
- GEICO Doubles Down On Women's Sports
MAD, Steve McClellan - Wednesday, March 18, 2026
As part of that push, the company has produced (with Religion ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- World Cup To Boost U.S. Food-Service Industry By $1.9B
QSR Insider, Teresa Buyikian - Thursday, March 19, 2026
Technomic predicts bumps will come from specific visits to World Cup venu ...
- Women's Sports Becomes The Hottest Media Buy In The Arena
Research Intelligencer, Rob Williams - Thursday, March 19, 2026
U.S. viewership of women's sports has nearly tripled since 2020, driven ...
- March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
That food combo stars in the menu labeled the Official Dunks ...
- Greenies Teams Up With UConn Huskies
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2026
Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greeni ...