- War Isn't Real
Media Insider, Steven Rosenbaum - Monday, March 9, 2026
AI-generated footage and viral misinformation are reshaping how the world experiences t ...
- TV Still Rules Purchase Funnel, Even For People Who Swear They Only Watch Streaming
Research Intelligencer, Robert Williams - Monday, March 9, 2026
Television remains the most influential ad channel at every stage of t ...
- The 'Truth' Of Paramount's CNN Takeover?
TV Watch, Wayne Friedman - Monday, March 9, 2026
Paramount Skydance has an answer as to what will happen when ...
- A+E Bringing Home The Bacon With Upfront Program Plans
TVBlog, Adam Buckman - Monday, March 9, 2026
A-listers teaming up with A+E next season include Kevin Bacon, Ted Dans ...
- Entravision Appoints Senior Executives To U.S. Media Team
Around the Net In Media, Ray Schultz - Friday, March 6, 2026
Entravision Communications has announced leadership changes to its U.S. Media team, Inside Radio reports. Returning to Entravision aft ...
- Trump Said Noem Lied About $220M Ad Campaign
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 5, 2026
Noem faced bipartisan criticism over the commercials during U.S. congressional hearings th ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- MRC Blows Whistle On Nielsen Big Data + Snafu
MediaDailyNews, Joe Mandese - Thursday, March 5, 2026
The industry ratings watchdog disclosed major problems with Nielsen's Big Data ...
- Research Lab Agents Automate Brief-To-Campaign For Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, March 5, 2026
Agentic agents have become a disruptive tool for brands and agencies ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Paramount-WBD Merger: 'Frenemy' Deals Or New Branding?
TV Watch, Wayne Friedman - Thursday, March 5, 2026
Will the prized HBO brand name remain in its longtime consumer-facing positio ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Promoting The Super Bowl: All Year Round?
TV Watch, Wayne Friedman - Wednesday, March 4, 2026
The push may come from the end result - making $800 milli ...
- Basic Cable Might Not Be As Dead As It Seems
TVBlog, Adam Buckman - Wednesday, March 4, 2026
The big TV companies just might find a use for their lega ...
- Versant Reports 8.9% Drop In 2025 Ad Revenue, Offers Dividend
Television News Daily, Wayne Friedman - Tuesday, March 3, 2026
The company, which includes the CNBC, MS Now, USA Network, Syfy, Go ...
- Legacy Media Mergers: Layoffs, Cost-Cutting - And Few Uplifting Answers
TV Watch, Wayne Friedman - Tuesday, March 3, 2026
As Sinclair, Scripps, Gray and other remaining major TV station owners contin ...
- ABC Lines Up Third Detective For Tuesday Sleuth Slate
TVBlog, Adam Buckman - Tuesday, March 3, 2026
ABC is creating an all-detective Tuesday with the arrival of a n ...
- 'Scream 7' Earns Franchise-Best Opening
MediaDailyNews, Wayne Friedman - Monday, March 2, 2026
"Scream 7" earned the best result for the franchise. Paramount didn't ne ...
- Netflix's WBD View: Nice To Have, But Not Necessary
TV Watch, Wayne Friedman - Monday, March 2, 2026
Future good news for Netflix? Its stock has been up 20% ov ...
- Tenacity And Money Won The Day For Paramount
TVBlog, Adam Buckman - Monday, March 2, 2026
Paramount - the studio that made "The Godfather" - made an off ...
- Auto Spend Drops 10.8% In January
Marketing Daily, Tanya Gazdik - Thursday, February 26, 2026
"While automakers' TV ad budgets were squarely focused on the NFL Playof ...
- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- Ride 'Em Cowboy: CBS 'Marshals' Is Latest 'Yellowstone' Spinoff
TVBlog, Adam Buckman - Friday, February 27, 2026
The sprawling saga of the "Yellowstone" Dutton family gets the CBS crime-fighti ...
- Sen. Blumenthal Blasts FCC 'Censorship Scheme'
MediaDailyNews, Wendy Davis - Wednesday, February 25, 2026
FCC Chair Brendan Carr has abused power to "harass broadcasters for critic ...
- Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Paramount's total core ad revenues were 4% lower to $3.8 billion, accordi ...
- Netflix Declines Counter, Paramount Nabs WBD
Television News Daily, Wayne Friedman - Thursday, February 26, 2026
Earlier this week, Paramount boosted its per-share cash price to shareholders ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...