- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Consumers were 5% more likely to engage with QSR ads on line ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce?
TV Watch, Wayne Friedman - Friday, April 26, 2024
Scripps has hired a financial advisor to evaluate outside interest in acquiri ...
- Who's Who? In Hulu's 'The Veil,' Identities Are Shifty
TVBlog, Adam Buckman - Friday, April 26, 2024
Neither of the show's two principal characters is sure who the oth ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Consolidation In Streaming Is Coming - Small Apps First?
TV Watch, Wayne Friedman - Thursday, April 25, 2024
A key sign of what is to come is the prospect ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- X To Start Smart TV App
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Moving more fully into the TV/video marketplace, X is starting up ...
- NBA Looks To Go Yards Better Than The NFL - Speaking Exclusively
TV Watch, Wayne Friedman - Wednesday, April 24, 2024
The NBA is looking at the next round of TV contracts, whi ...
- HGTV Title Partnership Is Brand Slam For Zillow
TVBlog, Adam Buckman - Wednesday, April 24, 2024
A new HGTV show positions Zillow as an addictive browsing experience th ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Trump On Trial: If It Is A Program Hit, What Hits Back?
TV Watch, Wayne Friedman - Tuesday, April 23, 2024
Ready for what could be wall-to-wall Trump criminal trial coverage -- ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex
TV Watch, Wayne Friedman - Monday, April 22, 2024
Are linear TV networks on streaming platforms confusing to the modern consu ...
- Old Story Of Walt Disney Never Gets Old
TVBlog, Adam Buckman - Monday, April 22, 2024
The oft-told tale of how Walt Disney spun gold from the ide ...
- Automotive National TV Spending Down 9.1% Year-Over-Year
Marketing Daily, Tanya Gazdik - Thursday, April 18, 2024
Over half of the total automotive industry TV ad spend during Mar ...
- YouTube Offers Advertisers Placement Near Top-Performing Shorts
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
YouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- WNBA Players' Salary Needs Bounce: Rising TV Brands For The Assist?
TV Watch, Wayne Friedman - Friday, April 19, 2024
Top rookie WNBA players make a base salary of $76,535 a yea ...
- 'Predator v Prey' Uses New FX Techniques For Close-Up Kills
TVBlog, Adam Buckman - Friday, April 19, 2024
Watching lions and other predators track down, bring down and then ch ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- Comcast Offers 2 New Consumer Services Tied To The Now Brand
MediaDailyNews, Laurie Sullivan - Wednesday, April 17, 2024
Comcast has introduced two new services from its Xfinity NOW brand, givi ...
- Netflix Reports Double-Digit Q1 Subscriber, Revenue Growth
Television News Daily, Wayne Friedman - Friday, April 19, 2024
Netflix posted 9.33 million new global paid subscribers -- up 16% v ...
- More Bundles? Consumer Confusion Or Comparison Shopping Delight?
TV Watch, Wayne Friedman - Thursday, April 18, 2024
Charter will expand its differentiated packages under the new TV/streaming bundle: smal ...
- 'Ghosts': Beyond The Laughter Is A Sitcom That Cares
TVBlog, Adam Buckman - Thursday, April 18, 2024
A good time was had by all when five cast members ...