- E.L.F. Seizes Women's Sports' Big Moment With Flau'jae Johnson
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2026
The beauty brand's new partnership taps one of college basketball's most compelli ...
- That's It President Katie Eshuys On Raising Your Hand and Figuring It Out
Brand Insider: Behind The Scenes, Erin Everhart - Wednesday, March 25, 2026
Katie Eshuys is the President of That's it. Behind her growth sto ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- Thinx Supplies Undies And Witch Enchantments, Users 'Just Add Blood'
Marketing Daily, Les Luchter - Wednesday, March 18, 2026
An "actual Internet witch" is casting spells for "Confidence" and "Love" whi ...
- Women's Sports Becomes The Hottest Media Buy In The Arena
Research Intelligencer, Rob Williams - Thursday, March 19, 2026
U.S. viewership of women's sports has nearly tripled since 2020, driven ...
- Kenvue's Kay Okonmah-Sanders Talks AI, Change Management and Healthcare Marketing
Brand Insider: Behind The Scenes, Erin Everhart - Wednesday, March 18, 2026
Kay Okonmah-Sanders heads up Kenvue's HCP Marketing practice. She shares how she ...
- Mercedes-Benz Debuts Social Campaign Featuring Coco Gauff
Marketing Daily, Tanya Gazdik - Sunday, March 15, 2026
The automaker is celebrating Gauff's impact on the tennis court and ...
- The future of luxury service with CEO of Luxe Collective Group, Alyce Panico
Brand Insider: Behind The Scenes, Kate Terhune - Wednesday, March 11, 2026
Alyce Panico helms Luxe Collective Group, a premier luxury media agency wi ...
- Want To Tap Into The Longevity Boom? Start By Prioritizing Women's Health
Marketing Insider, Katie Chlada - Wednesday, March 11, 2026
For women, the gap between a long life and a healthy o ...
- Billie Goes Space Age In Spring Shaving Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
The women's shaving brand leans on sci-fi and soap bubbles to highlig ...
- Gender Equality Attitudes Stuck In Neutral As Advertisers Face Split Audience
Research Intelligencer, Rob Williams - Friday, March 6, 2026
Optimism about the future is steady for young women. Young men a ...
- Lagunitas Brewing Company Touts Female Tattoo Artists
Marketing Daily, Teresa Buyikian - Wednesday, March 4, 2026
The California brewer commissioned four female tattoo artists to give fans fr ...
- Catherine Balsam-Schwaber on the Art of Reinvention
Brand Insider: Behind The Scenes, Kate Terhune - Wednesday, March 4, 2026
From the Clinton White House to MTV, Mattel, menopause startups and n ...
- Telehealth Musely Targets Women On Super Sunday, Sets Record Revenue
Marketing Daily, Les Luchter - Wednesday, March 4, 2026
Skincare company CEO touts Super Bowl as "high-volume social moment" for wome ...
- Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood
Marketing Daily, Les Luchter - Sunday, February 22, 2026
Campaign aims to add word to the dictionary to make moms "fe ...
- Kotex Makes Red The Message In 'Own Your Flow'
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2026
The period brand uses color, music and tennis metaphors to encourage you ...
- Super Bowl Advertisers, Surprise: Women Are Calling The Plays Now
Research Intelligencer, Rob Williams - Thursday, February 5, 2026
Roughly six in ten U.S. women say they are at least somewh ...
- The Beauty Bowl: Why E.L.F., EOS, Dove Are Back In The Game
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2026
With 62% of women planning to watch this year's Super Bowl, beau ...
- From Barbie to Biotech: Catherine Balsam-Schwaber on Insight, AI & Women's Health
Brand Insider Podcast, Kate Terhune - Friday, January 30, 2026
In crowded wellness categories, hype isn't enough. This episode breaks down h ...
- Teal Leads Women's Health Brands In Cervical Cancer Awareness Push
Marketing Daily, Les Luchter - Friday, January 9, 2026
The campaign includes a :45 video on TikTok and Instagram, consisting ...
- Unilever's Global Marketing Exec Inducted Into Advertising Hall of Fame's Class of 2026
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 30, 2025
What happens when you stop trying to blend in-and start leading ...
- Report On Women In Gaming Shows Missed Opportunities For Brands
Marketing Daily, Danielle Oster - Wednesday, December 24, 2025
Women are shaping gaming's future by "driving demand for deeper customization, strong ...
- MMGY Global's CEO Continues Going Somewhere Good
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 18, 2025
What if the biggest myth about leadership is that once you rea ...
- Rain The Growth Agency, GlamourGals Unite Generations Of Women
MAD, Fern Siegel - Thursday, December 11, 2025
The nonprofit helps isolated seniors and teens, proving small gestures have b ...
- Uncorked- An Unconventional Path For This HSP Brands Founder & CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 11, 2025
Jessica Kogan wants women to tune out the naysayers and trust themselve ...
- She Runs It Foundation Adds Two Board Members
MAD, Steve McClellan - Tuesday, December 9, 2025
The new members are Meg Runeari, executive vice president, North America, Tead ...
- How This Kepler VP Keeps Her Future In Focus
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 4, 2025
Nicole Moore thrives on innovation - but to her it isn't abo ...
- Why This Argenx Marketing Director Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 26, 2025
Emily Simasek has always cared deeply about helping people, but it wasn ...
- Orangetheory Rebuilds Its Message Around Real Women
Marketing Daily, Sarah Mahoney - Friday, November 21, 2025
A new campaign centers member stories as GLP-1 drugs, menopause awareness a ...
- How This Alurx Leader Went Viral On TikTok & The Power Move Behind It!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 19, 2025
Julia Stewart went from IHOP waitress to becoming the pancake house chain ...