It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and let out a collective "Oops!" Read the whole story
The corporate name will change to Cox Communications. Charter CEO/President Chris Winfrey will remain president/CEO of the new combined company. Charter's Spectrum cable and … Read the whole story
New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 2026 and 90% in 2027. … Read the whole story
The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent … Read the whole story
YouTube will get exclusive rights to stream the Friday night week in one regular game of the 2025 NFL season in Brazil on Sept. … Read the whole story
We've normalized the absurd: Platforms profiting from chaos while offering brand safety as a premium feature. Read the whole story
Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital … Read the whole story