by Erik Sass on Nov 13, 12:18 PM
The New York Times' public editor Margaret Sullivan continues to tackle some tough issues facing the publishing world. She took on native advertising and put her finger on the dilemma that lies at the heart of the practice: the tricky balancing act (or simple contradiction) between ethics and efficacy.
by Erik Sass on Nov 12, 10:34 AM
Facebook is revamping its advertising offerings for Instant Articles, following complaints from publishers that certain restrictions were making it difficult to monetize their content at the same rates they do on their own Web sites.
by Erik Sass on Nov 11, 12:56 PM
'Bloomberg Pursuits' began a new online video series showing how various luxury goods are made. The series, appropriately called "Made," debuted this week with "How to Make a Knife" -- but not just any knife.
by Erik Sass on Nov 10, 1:18 PM
I strongly recommend you watch the video of a standoff between protesters at the University of Missouri and Tim Tai, a student photographer working on a freelance assignment for ESPN. It pretty much encapsulates the death of free speech at institutions of higher learning in the United States.
by Erik Sass on Nov 9, 12:50 PM
No one knows who the 30th annual Sexiest Man Alive for 'People' magazine will be, of course. That's part of the ritual, providing the publication of the print issue with something of the suspense of an award show or a "big reveal" for an Apple product. Except, you know, with hot guys instead of cool gadgets.
by Erik Sass on Nov 6, 10:16 AM
Lucky, the shopping magazine at one time cited as a model for the future of publishing, is to all appearances finally defunct, according to multiple reports in the fashion and trade press. And unlike other closings, which publishers try to minimize by pointing to a continued Web presence, this time it’s well and truly dead. Everyone has been fired and the Web site and social media accounts are dormant. The final demise of Lucky has been a long time coming. Launched by Condé Nast in 2000, its synthesis of editorial and marketing content was considered innovative at the time. But …
by Erik Sass on Nov 5, 11:34 AM
A new branded content campaign, called "The New Explorers," is produced by automotive and action sports publisher TEN: The Enthusiast Network. The campaign follows a family with two children as they take a five-week cross-country road trip in a 2016 Ford Explorer.
by Erik Sass on Nov 4, 10:59 AM
'Orange Country Register' publisher Freedom Communications has made its second declaration of bankruptcy, part of the long aftermath of an ill-fated takeover by investors Aaron Kushner and Eric Spitz. In 2013-2014, Freedom launched a short-lived new 'Los Angeles Register' and 'Long Beach Register.'
by Erik Sass on Nov 3, 10:11 AM
he perils of ad blocking aren't limited to lost revenues. Publishers who tried to do something about it also found themselves exposed to hackers who used their sites to distribute malware to readers over the Halloween weekend.
by Erik Sass on Nov 2, 1:46 PM
Forbes announced that it has struck a licensing agreement with Worldfone to launch a new Forbes-branded mobile service for people who frequent travelers. The new service, Forbesfone, allows globetrotters to choose from one of two products: voice and data plans.
To read more articles use the ARCHIVE function on this page.