• Twitter Dropped $87 Million on Periscope, Niche
    It's not as impressive as the $19 billion Facebook splashed out for WhatsApp, but Twitter still shelled out a respectable amount -- $86.6 million, to be precise -- for live video streaming broadcast app Periscope and social media marketing platform Niche, according to the company's filing with the U.S. Securities and Exchange Commission.
  • MakerSpace, A New Social Net for Makers
    As everyone knows, the whole point of making cool stuff is to show it off to other people who are interested in the same kind of stuff to compare notes, get ideas, and of course, bask in their praise and admiration. The "maker" movement, a loosely defined enthusiast group covering a wide range of do-it-yourself gadgetry, robots, vehicles, toys, crafts, furniture, and idiosyncratic doohickeys, is now getting its own online forum devoted to the making and sharing of stuff, courtesy of Maker Media. It is called, appropriately enough, MakerSpace.
  • Jobcase Launches Professional Network For Everyone Else
    According to the Bureau for Labor Statistics, 53% of the total current and prospective workforce did not have a bachelor's degree in 2014. And in 2010, 58% of jobs were held by workers with a high school diploma or less, according to the Georgetown Center on Education and the Workforce. Thus, at least half of American workers had no options for online work-related social networking. Last month a new social network, Jobcase, launched to fill the gap by providing an online community and mobile app with curated career resources, aggregated job listings, and job search and management tools including online …
  • Facebook Unveils Deep Linking for Mobile App Installs
    Facebook keeps cranking out new services and features at a pace that can only be described as frenetic. The latest new offering from the social media giant is "deep linking" for mobile app install advertising, which will allow developers and advertisers to send users who download an app to a specific place within the app when it opens, rather than just sending everyone to the app home page.
  • Facebook Bows New Native Ad Tools For Audience Network
    Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which allows advertisers to distribute ads in mobile apps across properties outside Facebook itself. The new tools, announced this week on the Facebook Developer blog, will give publishers more control over the execution and management of native ads.
  • Whoops: Twitter Runs Ads Next To Porn
    This probably isn't what they meant by a high-engagement adjacency. Twitter's Promoted Tweets were in the news for all the wrong reasons this week, following reports that ads from marketers including Nielsen, Duane Reade, NBCUniversal, and Gatorade had appeared next to pornography. "Adweek" first reported the news.
  • Facebook In Talks To Buy Nokia's Here For Mapping
    This week brings rumors that Facebook is interested in acquiring Nokia's Here for mobile mapping, a stepping stone to more location-based services for users and targeted ads for advertisers. TechCrunch reports that Facebook is on a fairly short list of potential buyers for Here, which also includes Apple, Samsung, Uber, Baidu, Alibaba, Tencent, and Alibaba, as well as a consortium of unnamed carmakers. However, a few things recommend Facebook as the most likely winner -- most notably, the fact that it already has a deal with Nokia to incorporate Here into its mobile Web platform, and appears to be using …
  • Mayweather vs. Pacquiao Won On Twitter, If Nowhere Else
    It may well have been the most boring boxing match in history, but the Mayweather vs. Pacquiao fight received a lot of attention on Twitter -- even if a lot of it was just people voicing regret that they had paid $100 to see the soporific showdown on pay-per-view courtesy of HBO and Showtime, or "pay per snooze" as some dubbed it. By comparison, the weekend's other big sporting event -- the Kentucky Derby -- was a pipsqueak on social media.
  • Social Media Linked To Divorce (Again)
    One of the best things about social media -- how easy it makes connecting with people -- is also one of the worst things, at least when it comes to the institution of marriage. This week a British law firm, Slater and Gordon, released the results of a survey showing that social media was a frequent source of marital discord and was also cited as a contributing factor in a disturbing number of divorce cases.
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