Nothing could be much simpler than watching video on mobile, even with the limitations of size. It's so handy. In that way, mobile is like other media advances that become overpowering. By and large, the attraction of simplicity is pretty overpowering.

Evolve's new INgage ad plays only when the user scrolls over it while otherwise reading text. Once the reader/viewer leaves, so does the ad, but Evolve thinks it's a perfect engagement--and viewability solution

Yesterday, you'll recall, I grumbled about watching online baseball games on MLB.tv, but specifically about the irritating repetitious cycle of advertising and promos. It looks sloppy. I promised a kinder perspective today.

Major League Baseball is off for most of this week, which gives fans who watch online a little opportunity to...scream about the mind-numbing repetition of commercials and promos on game streams, inning after inning, day after day .

A new FCC regulation will require captions on clips from TV shows shown online, a relatively narrow category because the FCC doesn't control any other kind of video online.

There's a flap in London over a BBC report that not only discovered jihad videos on YouTube, but discovered the videos were accompanied by pre-roll advertising. Among the unwitting "sponsors": The BBC itself.

MediaPost editor Joe Mandese wrote a fun piece about how he'd wish someone on ESPN could explain soccer's fine points to him. But I think if we polled Americans--or secretly observed them--we'd discover a lot of us, and many older people, are just as baffled about using the Internet to its full advantage.

At this point, online video is so new it has no perfect model for content creators to compare themselves to. The fully immersed online video generation is being wooed now.

Ever watch car traffic jockey for space at the Holland Tunnel? It reminds me a little of how video is elbowing for position on ISPs.

That cable set-top box is being challenged by a new Big 4 in media delivery. The Diffusion Group's analyst Joel Espelien makes the point--obvious as it is usually unstated--that these consumer driven programming interfaces don't give a fig about what's happening on traditional TV. They simply ignore it.