Nearly half of all video plays in Q2 were on mobile devices, and eight times as many of those happened on the smartphone, not the tablet.

Online over-the-top services are so plentiful now, consumers could become overwhelmed by underwhelming content., just like cable. Are we building an infinite universe of content "with nothing on"?

VidPal Travel.com right now is mostly a New York service, but when it really gets rolling it will let visitors request a specific video in many cities. The site brings together the requester with the shooter, for mutual benefit.

I'd like to begin today's dispatch, by suggesting you first read another point-of-view published by MediaPost this morning: Carat Global Head of Innovation JR Little's op-ed, "Content Overload: Are We Creating Clutter." I'll explain explicitly why it relates to video in a moment, but first I want to say Little's piece is one of the most articulate expressions of the biggest challenges our industry faces: a paradox of choice.

Okay, so Apple calls it "tvOS," but it's based on its iOS operating system, and it is basically just another attempt by an operating system developer to muscle its way into television. Apple has tried before. So have Google and Microsoft. All have failed. So will Apple's tvOS. Here's why? TV is not a technology, it's an experience.

Extreme Reach, a video advertising management and delivery solutions provider based in Needham, Mass., introduced a tool recently for uncompensated agencies, brands and talent that can capture all that data and wave the red flag. For now, it's an open-platform solution that everybody can use free of charge, although there is a better version that comes for a fee.

It's official, we have completely slipped off the slippery content slope. On Tuesday, I got pitched by Al Roker Entertainment and press release distributor Business Wire for a story about a deal they did to develop and distribute "compelling video content" spotlighting Business Wire's "trending news announcements." In other words, they're going to try to use video to make press releases look like news or entertainment programming.

Emphatically, Moffett Nathanson Research says, "the changing nature of video consumption is no longer debatable."

New research from Unruly Media shows that millennial men are far more likely than women to have intense emotional reactions to video ads. In fact, men 18-34 are also more likely to get angry or exhilarated while watching video ads than any other group,

This may become the month of blocked ads on Apple's new iOS operating system. Today, Adblock Plus essentially said, "Bring it.."