GroupM Shaves 2020 U.S. Ad Decline In Half, Revises 2021 Into Positive Territory
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GroupM’s revised forecast for the U.S. ad economy shines a more positive light on 2020 through 2023. The projection is now -3.9% vs -7.6% in 2020, 6.2% vs. -1.7% in 2021, 9.7% vs 9% in 2022, and -0.7% vs. -2.7% in 2023.
