ANA Trust Report March 2019

Less than 30 percent of respondents feel that the current level of trust between client-side marketers and advertising agencies is high, and that is a concern. Across all respondents — those characterizing the current level of trust between client-side marketers as being high, moderate, or low — transparency was a common denominator. In other words, enhanced transparency contributes to high trust. Transparency concerns contribute to moderate and low trust.