Viewer Attention Can Vary Widely By Daypart, Network And Program

TVision and MediaHub find in their “Upfront Planning Guide” that attention metrics require the viewer to have their eyes on the screen for at least two seconds or more. According to the report, attention varies widely among dayparts, networks, and programs, with TVsion reporting the highest-performing programs at 54% and the lowest at 11%.

All demographic groups favor connected TV programming. Young cord-cutters are usually consumers who have canceled cable and satellite TV service or cord-nevers who watch programming on CTV apps, while 49% of older (people over 55) cord-cutters are also moving away from linear tv.