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Viewability Of Digital Ads Rises As Tracking Improves

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DoubleVerify finds in their "Global Insights Report 2022" that the viewability rate for digital display ads has increased from 52% in 2017 to 67% in 2022, while video ads have risen from 59% to 73% for the same period. Additionally, DoubleVerify reports the fraud rate for display ads decreased from 2.6% in 2019 to 1.5% in 2022 and 2.3% to 1.1% for video during the same period.