Video Games Expand Role As Popular Pastime With Each Generation

Newzoo’s “How Consumers Are Engaging with Games in 2022” finds gaming takes up a more significant share of leisure time among younger consumers, especially Generation Alpha (people born after 2010). According to the report, while 36% of baby boomers worldwide spend their time watching broadcast TV and 6% with video games, 18% of Generation Alphas spend their time watching broadcast TV and 21% with video games.