Ads On Amazon, Social Media Sway Consumers' Purchase Decisions

ChannelAdvisor’s “2022 Online Consumer Behavior Global Report” finds consumers in the U.S., Europe, and Australia are responsive to the ads they see on Amazon and other marketplaces. According to the report, 57% of people ages 26 to 35 bought a product after seeing it advertised on Amazon. In comparison, 33% of older shoppers (60 and over) purchased a product after seeing it advertised on Amazon. Also, 63% of consumers ages 18-25 said they were influenced to buy a product after seeing it on social media, compared to only 15% of people ages 65 and over.