More Marketers Plan For In-Person Events In 2023

According to Kaltura’s “The State of Events 2023” survey, marketers that plan to have in-person events increased from 39% for 2022 to 42% for 2023. Contrarily, marketers planning virtual events decreased from 43% in 2022 to 40% in 2023. Hybrid events that mix in-person and virtual remained steady at 18%.