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World Cup Begins As U.S. Fan Base Grows More Diverse

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According to Horizon Media’s “World Cup 2022 What Marketers Need to Know” report, 40% of soccer fans are of color, making it the most diverse fan base of any other sport. Twenty-seven percent of Soccer fans identify as Hispanic. In addition, the gender of soccer fans is almost evenly split, with the percentage of women increasing from 30% to 44%.