Traditional Radio Maintains Captive Audience Of Drivers Amid Digital Growth

According to Hub Entertainment Research's survey, as people return to commuting, either by car or mass transit, diverse kinds of media content are popular travel companions. Over-the-air (OTA) radio is the most popular form of media, particularly for drivers. Almost two-thirds (63%) of consumers say they listen to traditional radio while driving, while 50% listen while riding on mass transit.