Streaming Time Rose 27% In 2022 As Original Programming Grew
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Nielsen's report finds Americans last year increased the total amount of time spent with streamed content by 27% to the equivalent of 19.4 million years. The biggest growth was seen among original programming.
"In total, audiences watched 52 billion minutes of 'Stranger Things' in 2022, the highest total since COVID-driven lockdowns drove audiences to watch 57.1 billion minutes of 'The Office' back in 2020," according to Nielsen. "The dominance of original content is underscored even more by the fact that there are only 34 episodes of 'Stranger Things,' while there are 192 episodes of 'The Office.'"
"In total, audiences watched 52 billion minutes of 'Stranger Things' in 2022, the highest total since COVID-driven lockdowns drove audiences to watch 57.1 billion minutes of 'The Office' back in 2020," according to Nielsen. "The dominance of original content is underscored even more by the fact that there are only 34 episodes of 'Stranger Things,' while there are 192 episodes of 'The Office.'"
