Nearly All U.S. Households Are Reachable By CTV Ads
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According to a study by by programmatic data platform Pixalate, The percentage of U.S. television households that can be reached through automated buying of connected TV (CTV) advertising grew from 50% in 2019 to 98% by the end of last year.
The company analyzed programmatic advertising activity among more than 300 million CTV devices and more than 70,000 programmatic-supported CTV apps.
The company analyzed programmatic advertising activity among more than 300 million CTV devices and more than 70,000 programmatic-supported CTV apps.
