Consumers Seek Rewards For Posting User-Generated Content

The customer-engagement firm Ebbo's report fouond that more than half of consumers (53%) say they would be incentivized to submit user-generated content for a chance to win a cash prize, making it the most popular kind of enticement.

Other popular motivators: 50% said a coupon code or discount, 43% said a chance to win products from the brand, 33% said a chance to win a big-ticket item like a car or television, and 27% said they'd be incentivized by a chance to win a trip/vacation.