Half Of Marketers Worldwide Say Spending On CTV Is Effective
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According to Nielsen's survey 49% of marketers worldwide said their spending on connected television advertising is very or extremely effective.
There are slight regional differences in this perception toward CTV effectiveness. More than half (53%) of marketers in North America said their spending on CTV was very or extremely effective, compared with only 41% of marketers in the Asia-Pacific region.
There are slight regional differences in this perception toward CTV effectiveness. More than half (53%) of marketers in North America said their spending on CTV was very or extremely effective, compared with only 41% of marketers in the Asia-Pacific region.
