TV Viewers Spend More Than 10 Minutes To Find Shows

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Internet-connected television has spawned an explosion in new video channels, with Google TV's live television service alone offering 800 free channels. According to Nielsen's "State of Play" report, more than 1,400 free, ad-supported television (FAST) channels have been identified by Gracenote.

“There is seemingly infinite space for new services, channels, content creators and business strategies,” Nielsen said. “The flipside, however, is that the audience is finite, and it fragments across every new platform and channel that debuts.”