TikTok Shopping Correlates With Use Of Social-Video App

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Adoption of TikTok Shop already is “fairly high” among users of the app, according to a survey of U.S. consumers by researcher CivicScience.

While only 8% of the general population said they’ve used TikTok Shop, 30% of people who use TikTok daily and 29% of weekly users have tried the new shopping feature.