Social Media Are Most Popular Channels For Holiday Marketing
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The peak holiday shopping season starts this month, and many marketers have begun executing their advertising strategies. Almost all (97%) of holiday marketing budgets are set by October, according to a survey by Comscore.
Desktop and mobile campaigns will be part of the campaigns for 79% of marketers, while social media will be used by 75% of advertisers, the survey found.
Desktop and mobile campaigns will be part of the campaigns for 79% of marketers, while social media will be used by 75% of advertisers, the survey found.
