Ads Drive Most Brand Discovery For Shoppers On Social Media
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As social media companies compete more against retail media networks for advertising dollars, ecommerce has become an enticing opportunity. Platforms ranging from TikTok to Instagram have introduced shoppable ads, and a study indicates these brand messages are effective.
Fully half (50%) of people who shop through social media said they discovered brands from advertising, making paid campaigns an effective way to reach social shoppers, according to a survey by Dentsu.
Fully half (50%) of people who shop through social media said they discovered brands from advertising, making paid campaigns an effective way to reach social shoppers, according to a survey by Dentsu.
