Word Of Mouth Helps With Brand-Purchase Decisions
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5PWR's report discovers about half (46%) of shoppers said what ultimately drove them to spend was word of mouth, which is defined among most people (71%) as the recommendations from friends or family members.
People’s ideas about word-of-mouth recommendations can vary by age. Consumers under the age of 55 consider word of mouth to include user-generated content on social media channels. About two-thirds (67%) of Gen Z shoppers said such content is their biggest source of word-of-mouth marketing.
People’s ideas about word-of-mouth recommendations can vary by age. Consumers under the age of 55 consider word of mouth to include user-generated content on social media channels. About two-thirds (67%) of Gen Z shoppers said such content is their biggest source of word-of-mouth marketing.
