Broadcast TV Has Broadest Reach Among American Adults
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Broadcast television provides the broadest reach among U.S. audiences of any media platform, according to a recent study by trade group TVB.
Its research found that broadcast television reaches 80% of U.S. adults, putting it ahead of email (65%), internet search (59%), social media (58%) and cable television (56%).
Its research found that broadcast television reaches 80% of U.S. adults, putting it ahead of email (65%), internet search (59%), social media (58%) and cable television (56%).
