Consumer Awareness Isn't Same As Brand Identity For Streaming Services
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Multiple streaming platforms have put together bundled services that promise to help viewers find programming among thousands of titles and dozens of genres. These bundles may diminish the brand identity for each streaming service, new research suggests.
While almost all TV viewers said they were aware of top streaming brands such as Netflix, Amazon Prime Video, Hulu, Disney+, Paramount+, Max, Peacock and AppleTV+, fewer felt confident they could explain how each of these platforms differs from the other, according to a study excerpt by Hub Entertainment Research.
While almost all TV viewers said they were aware of top streaming brands such as Netflix, Amazon Prime Video, Hulu, Disney+, Paramount+, Max, Peacock and AppleTV+, fewer felt confident they could explain how each of these platforms differs from the other, according to a study excerpt by Hub Entertainment Research.
