The loss of accreditation comes as Nielsen's personal people meter has also become an integral part of its co-viewing estimates for its national TV service. ...

Longtime character actress Peggy Miley, most recently known for memorable role on "Stranger Things," stars in a new social campaign. ...

The largest integrated campaign in Robitussin's 77-year history is designed to "disrupt and get noticed," Karen Bouhadana, Haleon's senior director, respiratory, tells "Marketing Daily." ...

New spot quietly touts the part Lamborghini vehicles have played in real-life organ transport missions. ...

"Truth Social is just as likely as Instagram to be affected" by the law, the Eleventh Circuit Court of Appeals said. ...

He will also oversee the agency's CrossSocial offering, which combines paid social with influencer, creator and content work. ...

Bromberg will begin her stint as CMO Nov. 2, replacing Jeff Baker, who has transitioned to vice president, category management and culinary innovation. ...

Although total ad-spend growth remained stable during Q3 2026 at just under 14% year-over-year, internal drivers shifted from being driven by one factor to being entirely driven by another. ...

A federal appeals court lifted a block on a Georgia law that requires social platforms to verify all users' ages and prohibit minors under 16 from creating accounts, without parental permission. ...

This is the shop's first work since being appointed global AOR in June. ...

The campaign centers on securing a low-impact, high-intensity full-body workout with one gym membership. ...

The billboard, placed in Los Angeles, showed a black-and-white image of Stephen Curry mid-jump shot, just after releasing the ball. ...

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm. ...

The brand's Most Interesting Man in the World is slated to appear at Klum's epic annual Halloween event. ...

Forecasters point to 4% sales gains and resilient consumers. But given inflation and overstretched budgets, it may be an uneven holiday. ...

Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, linear TV and media campaigns among its earlier agency partners. ...

The partnership is designed to bring a slate of creator-led vertical microdramas to the social-media app and its stand-alone mobile streaming platform PineDrama. ...

The account encompasses creative, strategy, social, media, data and analytics, multicultural marketing and website responsibilities. ...

Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI features. ...

The company flew its giant LED screen twice over Manhattan this week-first during the DPAA Global Video Everywhere Summit (Oct.13) and later that evening to promote content from Byron Allen's Allen Media Group. ...

Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement. ...

Little Council led the campaign. Creative appeared on pickleball sites and tournaments. ...

Based in Los Angeles, the duo focuses solely on Apple creative. ...

'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart using this system, it changes the retargeting landscape for advertisers in several major ways. ...

Townsend was most recently CEO of Stagwell EMEA and Global CEO of Stagwell's Brand Performance Network. Earlier he led Stagwell media agency Assembly. ...

Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, with Democrats at 46% ($1.75 billion), for a total of $3.73 bill ...

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more. ...

R&R will retain its brand and leadership, with existing client teams and relationships remaining in place, according to the agency. ...