September 28, 2016Metropolitan Pavilion, NYC

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The Immersion Revolution

This ain’t your grandfather’s 3D. From virtual test drives to enhanced roller coaster rides, 360-degree travel previews to super-charged mixed reality sports viewing – marketers now have the tools to do more than just brand. They can build experiences that blow our minds. 

Fine, But at At OMMA VR/AR we explore how marketers take Virtual and Augmented Reality from this mind-altering novelty phase into an opportunity to enrich branding, deepen consumer relationships and maybe even sell stuff. 

We explore:

How different types of VR/AR experiences map against specific brand goals.

Where do you start…small?

How to distribute experiences efficiently and connect VR/AR campaigns to other marketing platforms and programs.

Who are the players and how should marketers and agencies vet them?

Storytelling in 360 degrees

Don your headset, plug in the surround sound. OMMA VR/AR immerses you in the new brand storytelling.

Featured Speakers


OMMA VR/AR 2016 attendees include:


 

 

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
 
Join the conversation #MPOMMA

Conference Content Programmer

Chuck Martin, Editor, IoT Daily, MediaPost


What Previous Attendees Are Saying

"I wanted to drop a note and let you know that I thought MediaPost's 2013 OMMA Social content was some of the best I've seen in the past two years at SXSW.  Thank you for allowing me to be a part of your day and conference."
Dan Clifford, Vice President, Marketing, Victoria's Secret

"OMMA is the TED of social media and contemporary marketing topics."
Homero Miranda, Digital Analytics, Carat

"I enjoyed everything about the show. Keynote speakers, panels, learning how people are using social media for e-commerce - all great."
Corri Reichert, Media Manager, Pizza Hut, Inc.

"OMMA keeps me in the loop. I would recommend that anyone who wants a future in advertising attend OMMA Social."
Suzanne Sanders, Redwood Empire Stereocasters

"OMMA Social brought together some incredibly bright minds for a day filled with useful insights, keen observations and most importantly, real world examples of Social Media success. Highly recommended for anyone involved in Social Media... and who isn't?"
Frank Neill, Director, Business Development, Realtime Media

"Great event!  Well worth the time and investment. The content was up-to-date, fresh, and extremely insightful - the panelists were enthusiastic in their discussions and knowledgeable on a variety of subjects. Stand-out event – look forward to next year!"
Michael Deichmiller, Media Manager, Butler/Till Media

"The caliber and level of speakers was TOP NOTCH at this event.  Very happy I attended."
Janet Driscoll Miller, President & CEO, Search Mojo

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it."
Ian Schafer, Founder & CEO, Deep Focus