Monday, December 2, 2013
- kbs+Toronto
BMO Financial Group, a North American provider of personal and commercial banking, wealth management and investment banking products and solutions, named Kirshenbaum Bond Senecal + Partners as agency of record for its wealth management division, following a review. The account will be led by kbs+Toronto. “Throughout the pitch process we were inspired by BMO's customer focus and their dedication to the mission of creating the best customer experiences in the industry. We believe inventive marketing and communications can help deliver on that promise, as well as deliver accelerated business growth," said Lori Senecal, Chairman and CEO of kbs+. BMO Financial Group spent $185,000 in measured media in 2012 and $128,000 between January and June of 2013, per Kantar Media. Current kbs+ clients include American Express, BMW, HomeGoods, Simmons Bedding Company, Victoria's Secret PINK, Boar's Head and Vanguard. - MediaCom Canada
MediaCom Canada was named media planning and buying agency of record for security company, ADT, effective immediately. The agency will provide media buying and planning services to enhance ADT’s existing media relationships and help identify new target market opportunities. In 2012, ADT spent $75 million on measured media and $32.9 million between January and June of 2013, according to Kantar Media. - Doner
Golfsmith International named Doner as its creative agency of record. The agency will be responsible for all creative in the U.S. and for the Golf Town brand in Canada including television, radio, digital and print. Doner was awarded the assignment following a review conducted by Hasan + Co. New work is expected to launch in early 2014. - Firstborn
All Nippon Airways (ANA), Japan’s largest airline, selected New York based digital agency, Firstborn as its lead advertising agency following a review that began in August. Firstborn will work to reposition the ANA brand globally and increase exposure within and beyond the Asian market. The agency will handle traditional and digital creative and build a strategy for 2014 that will reinvigorate the ANA brand on the global scale. Young & Rubicam handled ANA’s most recent marketing work and also participated ion the review. The airline spent $1.9 million on measured media between Janury and June of 2013, according to Kantar Media. Headquartered in Tokyo's Shiodome City Center, ANA operates flights to 50 cities on 113 routes domestically and to 33 cities on 64 routes internationally. Firstborn has been on a winning streak lately, having landed digital AOR duties for L'Oreal Luxe, Mogans Hotel Group, Mountain Dew and Redken. - The Summit Group Communications
The Summit Group Communications (TSG) won advertising and public relations duties for eight Subway restaurant markets in Arkansas, Missouri and Kansas. In Arkansas, TSG will handle work for Subway stores in Little Rock, Fort Smith, Fayetteville and Jonesboro. In Missouri, the agency will manage St. Joseph, Joplin, Springfield and Kansas City markets and in Kansas, the Topeka and Kansas City markets. “We are thrilled to have been given the opportunity to expand our work with Subway into the East South Central region and to continue our work in the Midwest,” said Bill Paulos, founder and CEO of TSG. With the additional market wins, TSG now manages 41 Subway markets and 4,600 restaurants throughout the country. Additional TSG clients include SelectHealth, AAA Utah, Mountain Jones Waldo and T-Mobile. - FORGE Worldwide
McLean Hospital, Belmont, Mass., tapped FORGE worldwide as agency of record, following a review. The account was previously handled on a project basis by local agencies. Work will include advertising, digital/mobile marketing, search marketing oversight and strategy and internal communications.
