• Brandweek, Friday, March 6, 2009 10:34 AM

Pepsi is launching a premium all-natural cola called Pepsi Natural in 10 markets this month, Yana Polikarpov reports, and will roll out throwback versions of Pepsi and Mountain Dew in April for eight weeks. All three products will be made with all-natural sugar instead of high fructose corn syrup.

Pepsi Natural will be available in retailers' premium or natural food aisles in single-serve or four-pack offerings. The cola contains natural caramel, kola nut and apple extracts, and is made with "lightly sparkling water." The markets are Chicago, Cleveland, Pittsburgh, Los Angeles, San Diego, San Francisco, Seattle, Portland, Ore., Las Vegas and New York.

Pepsi Throwback and Mountain Dew Throwback will have 1960s- and '70s-inspired retro packaging and a different flavor than the current beverages.

Read the whole story at Brandweek »