• by Erik Sass  @eriksass1, October 28, 2010

Conde Nast Shakes Up Exec Team

Conde Nast is continuing to realign its sales and marketing organization for the digital age. This week brought another round of management changes for its high-end magazine brands, moving the company closer to its goal of being a true multiplatform publisher across all its brands.

In the first part of the reorganization, individual magazine brands will assume responsibility for digital ad sales and marketing, which were previously handled by Conde Nast's separate digital division, CN Digital. CN Digital sales staffers will join the Conde Nast Media Group to create a single multiplatform, multibrand sales unit focused on corporate digital growth strategy and emerging digital businesses. These changes are to begin immediately.

As part of the reorganization, Drew Schutte, currently senior vice president and chief revenue officer of Conde Nast Digital, will become executive vice president and chief integration officer for CNMG. He is responsible for pricing, planning and creative marketing as part of the integration of print and digital into single-site brands. Josh Stinchcomb, currently publisher for the Internet Sales Group, will become vice president of digital sales at CNMG. 

Also this week, Conde Nast announced that William Wackermann has been promoted to executive vice president, publishing director of Glamour, Brides, W and Details, and will assume additional business responsibilities for Bon Appétit and the Gourmet brand. His new responsibilities at Bon Appetit and Gourmet help fill roles left by Carol A. Smith. Wackermann, in turn, named Paul Jowdy vice president and publisher of Bon Appétit and the Gourmet brand, returning him to a position he held before becoming senior executive director under Smith.

Major Tech Sites Support App Tap Launch

A number of major tech sites devoted to smartphone technology are supporting the launch of App Tap, an app search and social recommendations platform that helps publishers. Sites include Cult of Mac, AndroidTapp and AndroidGuys, which tout App Tap as an easy way for Web publishers to add powerful mobile app search and social discovery experiences to their sites.

Nat Geo Media Prez to Head Society

National Geographic Global Media Group president and CEO Tim Kelly is taking on additional responsibilities as the president of the National Geographic Society, replacing John M. Fahey, who is giving up the president title to become chairman of the society. Fahey, in turn, is replacing outgoing chairman Gilbert M. Grosvenor, who is stepping down. John Q. Griffin is also retiring as executive vice president of the society and president of the publishing division; he will be replaced by Declan Moore, currently the international publisher of National Geographic magazines. The society also announced that Claudia Malley, the head of U.S. publishing sales and marketing, has been promoted to executive vice president and worldwide publisher for National Geographic Global Media.

Digital Innovation Gazette to Launch

A new digital publication serving the gaming industry, Digital Innovation Gazette is set to launch with content covering gaming trends (and business dynamics) in areas like graphics, programming, pirating and monetization. Sponsored by Intel Visual Adrenaline, the weekly trade pub, released by Studio One Networks, features digital artistry, game development, workflow and tech tools channels, and blogs by game developers.

Fitness Names Griffin to Digital Director

Fitness has appointed Christie Griffin digital director, where she will be responsible for overseeing editorial efforts on fitnessmagazine.com and helping execute brand strategy across all the magazine brand's digital projects, including mobile, apps and tablet editions. Previously, Griffin was senior Web editor at Cosmopolitan.com, where she led the editorial efforts to relaunch the Web site in 2007. She also helped develop Cosmo Mobile, which won a 2008 Webby in the Entertainment category, beating out other mobile sites like Bravo and Disney.