Commentary
DG, MediaMind To Combine TV And Online Targeting
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 22, 2011
Combining TV and online advertising isn't easy. It's pretty basic: TV doesn't offer the same measurements as online, but it will.
DG, which delivers video ads through a digital network, wanted to expand into online advertising. So, last week it acquired online ad firm MediaMind, formally Eyeblaster, for $414 million …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
