Adults 55+ click online ads more than younger demos, per audience research and measurement company Crowd Science. The study found that 76% of respondents age 55+ had clicked on online ads during the
preceding six months, compared to 58% of 15- to-24-year-olds. However, both young and old Internet users bridged the generation gap in their shared irritation with "being shown ads that don't apply to
[them]" -- a sentiment shared by 49% of 15- to-24-year-olds, and 46% of those age 55 and over.
