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Kraft Reportedly Entering the Energy Drinks Market
- November 8, 2011
As an extension of its MiO water-enhancement flavorings brand, Kraft Foods is gearing up to roll out a caffeinated version next month, according to the Financial Times and other published reports.
A regular-sized bottle of the energy/caffeinated version of MiO, to be marketed to consumers 18 and older, is expected to deliver the equivalent of 18 cups of coffee.
MiO, launched in February, was Kraft's biggest beverage-brand introduction in a decade.
