• All Things D, Thursday, January 5, 2012 3:04 PM

Nine percent of respondents to a Deloitte survey said they cut their pay TV services because they "can watch almost of [their] favorite TV shows online," reports Peter Kafka.

"How can that possibly square with the pay-TV industry’s reported results, which show that overall subscription levels remained basically flat last year?" he writes. "Even if you allow for a significant margin of error, things don’t add up: If the pay-TV business had a lost a single percentage point of its customers in the last year, it would be a huge deal."

Kafka says he asked Deloitte about the discrepancy, which adds up to about 9 million cable customers, but hasn't heard back.

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